High Octane Corrective Exercise and Performance Enhancement | www.RobertsonTrainingSystems.com

Monday, August 27, 2007

I Reserve The Right...

…to market myself and my products.

A while back, someone was calling me out for “marketing” myself. I hate to tell you, but each and every one of us is being marketed to every second of every day. If you don’t believe that, you’re quite naïve.

Driving down the road the other day, I was repeatedly “marketed” to: Advertisements on the radio, billboards on the road, signs alongside the street, etc.

Watching the TV, we’re constantly marketed to via commercials; unless you have a DVR or TiVo, it’s part of the price you “pay” to watch TV.

Selling my products and services is a big part of how I make a living. I hate marketing myself, but it’s a necessary evil. If I don’t market myself, who else will? People don’t magically know when a product is released or a service is offered. Someone (and typically the person who created it) has to let people know.

Here’s the trade-off I offer with people who read my articles, my blog, or my newsletter – I promise to consistently deliver great information, essentially, FOR FREE. Will I plug my products and services from time to time? YES! I feel like this is a small price, though. On my website and blog alone I have over 70 free articles and around 100 blog posts for your consumption.

Most importantly, remember that you don’t EVER have to purchase one of my products. You can read every article, every blog post, and every newsletter and no one will ever make you buy a product – just like watching TV. Just understand that its part of my job to let you know that said products and services are out there and available, should you so choose.

I appreciate each and every person who takes the time to read my ramblings. Hopefully you can get past the “marketing” and enjoy the information I’m trying to disseminate along the way!

Stay strong

No comments: