Q: I realize the importance of heavy lifting for everyone, but I'm curious as to how you utilize max and dynamic movements for your clients who are not competitive lifters or athletes, but rather people interested in lifting for primarily aesthetic purposes.
A: Everyone needs to get stronger and faster, not only athletes. However, I find no point in focusing solely on strength and speed at the expense of my clients' true goals.
So heavy fives, triples, and maybe even singles would be worked into their programs from time to time. Certain cycles may focus on speed work as well. Both the client and I recognize that these are a means to an end, to help them achieve their aesthetic-based physique goals.
However, I think that speed and strength are absolutely critical. The stronger and faster you get, the more space you have for growth. It's all just part of a balanced program.