Free Stuff

I’m constantly amazed at how many people want “free stuff” on the ‘net nowadays.

Free stuff is great; I personally love free stuff. I guess for me, though, it comes down to value. If I’m willing to pay for something, I’m that much more willing to really utilize and apply it. It has a higher value to me than something that’s free. It’s not that free stuff can’t be quality, because it absolutely can. But most people don’t associate “free” with “value.” It’s just a fact of life.

Take for instance my Bulletproof Knees manual. If you dug around, listening to all my audio interviews, reading all my articles, and even attending a seminar I spoke at, you might get most of the key nuts and bolts to my program. The problem is, it’s impossible to have the same depth in any of those formats. It’s impossible to convey everything you know into a one-hour talk, let alone a 2-3000 word article – it’s just not possible. A good article or presentation gives you a few key points, but lacks the necessary depth.

It’s information outsourcing, in a sense – how much is your time worth? Do you want something “for free”, knowing that it’s going to take extensive time and effort on your part to do so? I’m not saying its right or wrong, just understand that nothing is “free.” If nothing else, it’s going to take time to assimilate and compile all the information that’s out there on a topic. Many would much rather purchase a manual or DVD that gives them the tools necessary than spend inordinate amounts of time doing the research themselves.

Still want free stuff? Sign up for my newsletter, keep reading my blog on a daily basis, and check out all the articles I have on my website. I love doing what I do, so I’m going to continue providing free stuff as long as I’m around.

Free stuff is great – just don’t expect to get everything an author can offer for free!

Mike Robertson, M.S., C.S.C.S., U.S.A.W.